{"id":427,"date":"2022-03-15T02:24:00","date_gmt":"2022-03-15T02:24:00","guid":{"rendered":"https:\/\/phbusinessconsulting.com\/?p=427"},"modified":"2022-05-03T02:50:07","modified_gmt":"2022-05-03T02:50:07","slug":"427","status":"publish","type":"post","link":"https:\/\/phbusinessconsulting.com\/?p=427","title":{"rendered":"Identifying critical steps for a Successful Transition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"427\" class=\"elementor elementor-427\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a5bea74 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-middle elementor-section-stretched elementor-section-height-default\" data-id=\"5a5bea74\" data-element_type=\"section\" 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class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-19\"><a href=\"https:\/\/phbusinessconsulting.com\/\" class=\"elementor-item\" tabindex=\"-1\">Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-838\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-839\"><a href=\"https:\/\/phbusinessconsulting.com\/?page_id=444\" class=\"elementor-sub-item\" tabindex=\"-1\">Executive &#038; Strategic Oversight<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1003\"><a href=\"https:\/\/phbusinessconsulting.com\/?page_id=979\" class=\"elementor-sub-item\" tabindex=\"-1\">Competitive Sales Strategies<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1002\"><a href=\"https:\/\/phbusinessconsulting.com\/?page_id=993\" class=\"elementor-sub-item\" tabindex=\"-1\">Additional Executive Service Expertise<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-824\"><a href=\"https:\/\/phbusinessconsulting.com\/?page_id=769\" class=\"elementor-item\" tabindex=\"-1\">Success Stories<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-20\"><a href=\"https:\/\/phbusinessconsulting.com\/?page_id=11\" class=\"elementor-item\" tabindex=\"-1\">About<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-22\"><a href=\"https:\/\/phbusinessconsulting.com\/?page_id=12\" class=\"elementor-item\" tabindex=\"-1\">Connect<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24a7eb3a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24a7eb3a\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-657f4518\" data-id=\"657f4518\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e04fc6b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6e04fc6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><strong>CHALLENGE &#8211;\u00a0<br \/><\/strong>Over the last 10 years, there have been major changes in the advertising, marketing, and public relations space. A good, overarching description of this change is the transformation of an ADVERTISING MONOLOGUE (where brands were in control of one-way messaging and advertising that consistently created awareness, attraction, and sales) to a MARKETING DIALOGUE (where brands anticipate the needs of their customers and manage\/influence the conversation through technology, thought leadership and tactical execution). Two long term, successful organizations, with great reputations had a desire of creating next generation sustainability and value. While both organizations were dealing with preserving legacies, as well as key associates that want\/need to roll off, both had market opportunities that would benefit from immediate action (combination).<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>ACTIONS &#8211;\u00a0<br \/><\/strong>Mergers tend to be more challenging than acquisitions and evaluation work is much broader than how the two companies perform financially. Thus, the initial focus was to understand and define each company\u2019s \u201ctrue\u201d (vs. perceived) strengths and then place priorities on what would drive the decision-making process. The product of such work enabled PH Consulting to structure the engagement in a customized way based on the priorities agreed upon by management: Detailed Cash Flow Forecasting, Operational Efficiency Analysis, Future Equity Structure and Legacy Partners Transition (exit).<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>RESULTS &#8211;\u00a0<br \/><\/strong>PH Consulting brought awareness to the need (and importance) for greater sophistication with Cash Flow Planning (Rolling 13 week + Annual Cap Ex) and created tools for management that will be used post transaction. This enhanced financial view also served as the rudder for the revamped equity structure as well as legacy partners exit. Lastly, the extensive analysis created a road map for management execution of the Integration Plan + brought to the surface operational deficiencies which, when addressed, will yield a reduction of waste, increase profitability with improved associate work life that will attract and help retain talent into the future.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CHALLENGE &#8211;\u00a0Over the last 10 years, there have been major changes in the advertising, marketing, and public relations space. A good, overarching description of this change is the transformation of an ADVERTISING MONOLOGUE (where brands were in control of one-way messaging and advertising that consistently created awareness, attraction, and sales) to a MARKETING DIALOGUE (where [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,15],"tags":[],"_links":{"self":[{"href":"https:\/\/phbusinessconsulting.com\/index.php?rest_route=\/wp\/v2\/posts\/427"}],"collection":[{"href":"https:\/\/phbusinessconsulting.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phbusinessconsulting.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phbusinessconsulting.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/phbusinessconsulting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=427"}],"version-history":[{"count":46,"href":"https:\/\/phbusinessconsulting.com\/index.php?rest_route=\/wp\/v2\/posts\/427\/revisions"}],"predecessor-version":[{"id":1120,"href":"https:\/\/phbusinessconsulting.com\/index.php?rest_route=\/wp\/v2\/posts\/427\/revisions\/1120"}],"wp:attachment":[{"href":"https:\/\/phbusinessconsulting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phbusinessconsulting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phbusinessconsulting.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}