Additional Executive Service Expertise
Build strategy for reaching prospective consumers (and employees) with the goal of creating relationships that result in them becoming consumers of your products and/or services. Carrying out this strategy will be informed by your company’s branding & marketing models.
Branding is who you are—and marketing is how you build awareness. Branding is your strategy, while marketing encompasses your tactical goals. Brand marketing strategy is a long-term plan whose purpose is to increase a brand’s position and positive perception in the market.
Marketing intelligence is client-focused. It is everyday information that informs a company’s markets and metrics. By contrast, competitive intelligence is data that is gathered and analyzed to understand a company’s competitors.
When the leadership/owners of a sufficiently sized company are pitched a merger or acquisition proposal, the company needs to take into consideration the financial impact that the transaction may have on the acquirer’s pro forma financial position. A merger consequences analysis is important for assessing the impact of an M&A transaction.
A board of directors with diverse expertise can be an invaluable and independent resource. Further, having a board is seen as an asset by prospective investors, because there’s more fiduciary guidance.