Additional Executive Service Expertise

Additional Executive Service Expertise

Build strategy for reaching prospective consumers (and employees) with the goal of creating relationships that result in them becoming consumers of your products and/or services. Carrying out this strategy will be informed by your company’s branding & marketing models.

Branding is who you are—and marketing is how you build awareness. Branding is your strategy, while marketing encompasses your tactical goals. Brand marketing strategy is a long-term plan whose purpose is to increase a brand’s position and positive perception in the market.

Marketing intelligence is client-focused. It is everyday information that informs a company’s markets and metrics. By contrast, competitive intelligence is data that is gathered and analyzed to understand a company’s competitors. 

When the leadership/owners of a sufficiently sized company are pitched a merger or acquisition proposal, the company needs to take into consideration the financial impact that the transaction may have on the acquirer’s pro forma financial position.  A merger consequences analysis is important for assessing the impact of an M&A transaction.

A board of directors with diverse expertise can be an invaluable and independent resource. Further, having a board is seen as an asset by prospective investors, because there’s more fiduciary guidance.